SEO & Small Business Marketing to Online Searchers – What’s Your Score?

Small Business Marketing and Downtown Businesses Have” Tenaciuos Customers”…in online searchers…

according to Jack Loechner in his Monday October 4th, 2010 post.

Are you paying attention?…that means your customers are searching until they find what they are looking for…and then THEY BUY! …Here’s an excerpt…

According to the new Performics 2010 Search Engine Results Page (SERP) Insights Study, conducted by ROI Research, regular searchers are tenacious. 89% will modify their search and try again if at first they don’t succeed, 79% will try a different search engine, and half of the respondents are more likely to click on a search result if it includes an image or if a company/brand appears multiple times on the results page.

More importantly… to you,

76% of the respondents in their survey said they were gather information about the product or service, before they purchased

and…

74% were looking for a location to purchase offline…

Whether your customer searches on a laptop or mobile phone…your score goes down drastically, if he can’t find you on the maps, when he’s ready to buy.

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