Ever wonder why Facebook is blue? | Colors & Your Business Marketing

Ever wonder why Facebook is blue?

What should you know about colors when creating your business marketing color schemes?

We all know colors influence our emotional responses, but have you thought about those among us who may be color-blind?

When you’re creating your logos and deciding upon colors for your marketing schemes…it is a good idea to consider how others might “see” it….

As a case in point,  Facebook… (the following excerpt from an article posted at

Phat Media, “Why Facebook is Blue” sums it up quite well

Facebook has been through some major redesigns in the past, changing their layout, adding new functionalities and refining them to enhance user experiences. One thing remains unchanged since day one, is the brand’s colour blue. It probably hasn’t even crossed your mind that everything that has to do with Facebook is blue, but now that I have mentioned it, you’re probably asking yourself “Yeah, why is that?”

So maybe Facebook branded themselves in nothing else but blue to provoke a certain emotion in their user’s mind? This might be true, but the real reason why Facebook is so blue is actually because the founder of Facebook, Mark Zuckerberg, is in fact red-green colour blind, so a lot of colour in the spectrum just seemed grey to him, except the colour blue. He told The New Yorker magazine, “blue is the richest color for me – I can see all of blue.”

Although this is how Facebook started off with blue, there is a good reason why they have chosen to stick with it. It is part of their well planned marketing plan. Most colors distract and make the human eye focus on them while blue act as a transparent palette for 65% of time spending watching the main background aka index space. The colour blue is also an escape for the brain.

One Response to Ever wonder why Facebook is blue? | Colors & Your Business Marketing
  1. Daniel
    December 17, 2010 | 7:37 am

    great post, thanks for sharing

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